The story of L.O.V Cosmetics began when we asked ourselves “why do we as women take care of everyone around us instead of taking care of ourselves first?”

At L.O.V, we are named for the belief that every woman is beautiful, strong and has the right to put herself first. We believe in creating beauty products of uncompromising quality, designed to capture the spirit of confident women who unapologetically and authentically put themselves first.

At our core, we believe beauty to be an expression of this self love.

L.O.V says no to animal testing.
We do not carry out or commission any testing on animals for the manufacture of our products. This applies to the end products as well as to all ingredients. Our suppliers are also required to certify in writing that their products have been manufactured without testing on animals.